Warm and fresh out of the oven, right into the hearts of the customers.

Branding and packaging design for Chip City, home of the large gooey delicious cookies seen all over social media. Formerly known as Chip, we refreshed everything from brand color, typography, packaging, and the best part: adding brand mascots. The six mascots are their classic flavors; Chocolate Chip, Oatmeal Apple Pie, Blueberry Cheesecake, Funfetti, Chocolate Peanut Butter, and S’mores. With lines out the door, these cookies just bring so much joy in everyone. We wanted the brand to be a burst of happiness with a touch of nostalgia, bringing us back to the cookie monster and all of the mascots we used to see on fun food packaging when we were kids.